About Us – Critica PPE
As the COVID-19 pandemic ravages our society, economy and sense of security, it highlights the fragility and inadequacy of our PPE supply chains. Health care professionals and first responders continue to experience desperate shortages while other sectors of our nation are even more severely impacted. Outsourcing and offshoring set the stage for our current PPE supply crisis as the global supply chains on which the US became so dependent failed, often disastrously. These PPE shortages continue and will not go away anytime soon.
We at Critica PPE concluded the best way to resolve this supply crisis was to establish a domestically based PPE supply model for America that’s far more reliable and resilient than the fragile system it’s designed to replace. We observed these PPE shortages early in 2020 and began to assemble a team of talented sales and marketing professionals to implement a domestic supply model.
We’ve built a safe, secure and reliable U.S. centric supply chain based on domestic manufacture and domestic distribution to supply domestic customers. We invite interested customers and manufacturers to join us in that effort.
Our Team
Co-Founder & CEO
Mr. Feinberg is a serial entrepreneur and CEO of Critica PPE LLC.
Mr. Feinberg is the Founder and CEO of Relational Architects International (RAI), an enterprise software vendor whose products are part of the fabric of modern commerce. Mr. Feinberg also chairs Parker Infrastructure Partners LLC which brings iconic mega projects like the Tappen Zee and Goethels Bridge replacements and the Port of Miami Tunnel to fruition, on schedule and within budget. Read More
Co-founder & COO
Mr. Silver brings an extensive commercial, institutional sales, sales leadership and business operational management background to CriticaPPE. His professional experience includes over 30 years successfully managing a multi-line insurance agency located in Miami Florida. While with that company, Mr. Silver oversaw the launch and development of an insurance agency that specialized in the highly competitive employee benefits, pensions, workers’ compensation, marine, cargo and aviation markets. Read More
CFO
Mr. Frazey serves as our Chief Financial Officer and is responsible for the financial guidance and oversight of our operations, manufacturer agreements and business due diligence.
Mr. Frazey attended the University of Kansas where he earned Bachelor’s and Master’s degrees in Accounting and a Doctor of Jurisprudence.
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CMO
Mr. Hoff provides leadership for Critica’s internal marketing efforts and provides marketing support and advice to our manufacturing partners.
Mr. Hoff brings over 35 years of senior, strategic marketing management and leadership to Critica. Most recently, Dan operated the private marketing agency, Dan Hoff Marketing, which developed a nation-wide client base. Dan’s practice spanned a broad range of industries with a particular focus on software, technology and manufacturing. Read More
James Brosnan
Chief Digital Officer
Mr. Brosnan brings over 20 years of experience in digital services to Critica. Mr. Brosnan has worked with companies ranging from Fortune-50 level to underfunded startups, in capacities ranging from support for trading systems to web application and SaaS development.
VP of Sales
As the Vice President of Sales, Ms. Silver is responsible for the recruitment, hiring, training and professional development of our sales staff. In addition to these responsibilities, she also carries a personal sales quota and is directly accountable for sales into select, key accounts.
Ms. Silver is the Founder and President of Premier Fund Raising, Inc. of Miami Florida, a company dedicated to developing fundraising programs to support schools and underfunded educational initiatives. Read More
Senior Account Executive
As a Senior Account Executive, Mr. Quinlan is the first, critical point of contact at Critica PPE for organizations in need of essential PPE supplies. He brings 5 years of B2B sales experience across several business segments at the enterprise and institutional level to the Critica PPE team.
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