Dan L. Hoff
Chief Marketing Officer
Mr. Hoff provides leadership for Critica’s internal marketing efforts and provides marketing support and advice to our manufacturing partners.
Mr. Hoff brings over 35 years of senior, strategic marketing management and leadership to Critica. Most recently, Dan operated the private marketing agency, Dan Hoff Marketing, which developed a nation-wide client base. Dan’s practice spanned a broad range of industries with a particular focus on software, technology and manufacturing.
One of Dan’s practice specialties was devising launch strategies to introduce new and innovative products to market. Dan’s client list included Owens Corning, US Bank, Microsoft, Starbucks and Adobe as well as over 100 SMB companies and tech startups.